{"id":3247,"date":"2025-12-21T18:32:42","date_gmt":"2025-12-21T18:32:42","guid":{"rendered":"http:\/\/www.battsails.com\/?p=3247"},"modified":"2025-12-27T21:19:19","modified_gmt":"2025-12-27T21:19:19","slug":"foundations-1","status":"publish","type":"post","link":"https:\/\/battsails.com\/index.php\/foundations-1\/","title":{"rendered":"A Sign of the Times"},"content":{"rendered":"

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Dick Batt\u00a0 –\u00a0 on the birth of the enduringly distinctive BATT SAILS logo.<\/strong><\/h3>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/strong><\/p>\n

It’s February 1980………….<\/strong><\/h3>\n

…………………..WE WERE JUST BACK<\/strong> from several years in New Zealand and planning our very own sail making business. We found premises we could afford to rent in a lovely old Victorian boat house on on the Berkshire bank of the Thames at Maidenhead.\u00a0 I was making the first ever ‘Batt’ sail for the OK Dinghy showing at the 1980 RYA Dinghy Show at Crystal Palace.<\/p>\n

WITH GREAT PLANS<\/strong> for our future these were exciting times and we needed the right identity to show to the World.<\/p>\n

MY SAIL-MAKING LIFE<\/strong> had started with Bruce Banks Sails, near the River Hamble. My own sailing started at Hamble River Sailing club and continued there while I was at Southampton University.\u00a0\u00a0 After graduating I leapt at an offer to work the rest of the summer at Bruce Banks Sails – a lowly holiday job that unexpectedly turned into a lifetime of sail design and sail making.<\/p>\n

THE\u00a0 BANKS SAILS LOGO, <\/strong>comprising two solid black triangles always impressed me with its graphic simplicity.\u00a0 In particular,\u00a0 its edges and sharp angles always showed up well on the water and perhaps more importantly in photos.<\/p>\n

FOR BATT SAIL I WANTED A LOGO<\/strong> that matched or exceeded this.\u00a0 I believe we succeeded big time and no-one has ever failed to identify our logo as a cheeky, flighty,\u00a0 stylised bat<\/strong>.<\/p>\n

JUST THREE TRIANGLES<\/strong> it ticks all the identity boxes, all the distinctive boxes and all the style boxes. For over forty years we’ve been been proud to see it represent what we do.<\/p>\n

A FINAL THOUGHT.<\/strong>………Unknown to many,\u00a0 I’m a proud Yorkshireman, a race known for our frugal, parsimonious ways.<\/p>\n

I take great delight from the thought that, when we choose to,\u00a0 we can cut hundreds of\u00a0 our ‘Bat’ logos nested against each other without wasting a scrap of material.<\/p>\n

And a bat just had to be black, so over the years we’ve saved a fortune on colour printing.<\/p>\n

Perfect!!<\/p>\n

Dick Batt.<\/em><\/h5>\n
January 2025<\/h5>\n

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\u00a0<\/strong><\/p>\n

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Dick Batt\u00a0 –\u00a0 on the birth of the enduringly distinctive BATT SAILS logo. It’s February 1980…………. …………………..WE WERE JUST BACK from several years in New Zealand and planning our very own sail making business. We found premises we could afford to rent in a lovely old Victorian boat house on on the Berkshire bank of […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3247","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/battsails.com\/index.php\/wp-json\/wp\/v2\/posts\/3247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/battsails.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/battsails.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/battsails.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/battsails.com\/index.php\/wp-json\/wp\/v2\/comments?post=3247"}],"version-history":[{"count":27,"href":"https:\/\/battsails.com\/index.php\/wp-json\/wp\/v2\/posts\/3247\/revisions"}],"predecessor-version":[{"id":7758,"href":"https:\/\/battsails.com\/index.php\/wp-json\/wp\/v2\/posts\/3247\/revisions\/7758"}],"wp:attachment":[{"href":"https:\/\/battsails.com\/index.php\/wp-json\/wp\/v2\/media?parent=3247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/battsails.com\/index.php\/wp-json\/wp\/v2\/categories?post=3247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/battsails.com\/index.php\/wp-json\/wp\/v2\/tags?post=3247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}